We believe doing good for the world is good business. That’s why we’re charging ahead on ways to protect the same natural environment we love to charge down. Our mission? Make green, mainstream. And we plan to do that through thoughtfully designed products that aren’t just sustainable, but effective. No compromises here. Take our plant-based ski wax for example. You won’t find any toxic PFCs or petrochemicals (the gnarly stuff found in most ski waxes), yet you’ll be shredding as well as ever. But mean green products are only part of the equation. We want to help grow a green culture too. So we’re also working on initiatives like, ‘The Board Project’. It’s a program for disadvantaged teens to get amongst the mountains and become as obsessed with snow as we are. The catch (if you call it that) is they’ll have to help us take care of it. That’s a pretty sweet deal if you ask us.