A. Bruce & Associates Media Sales was established in 1996 to develop, manage and execute media sales, sales promotion activities and the acquisition of sponsorships for radio, print, non-profit, cable and broadcast television organizations and events. On February 3, 2000, the enterprise was reorganized and A. Bruce Williams & Associates was formed with an emphasis on marketing, marketing strategy and consultation, media planning and customer care consulting including community outreach. With over 25 years of experience A. Bruce Williams and Associates provides potent marketing, media and customer care solutions that work. Whether it’s leveraging the attributes of current products or services or providing strategies to increase market share in new and emerging market segments, A. Bruce Williams and Associates provides the strategic clarity and focus that generates tangible results. The funding demands on non-profit organizations, such as universities, hospitals, government agencies and infrastructure projects have created a new level of need for marketing expertise. Community outreach activities and the advancement of public service issues have created a growing demand for media expertise and marketing strategy focused on obtaining public involvement. “Selling” the public on the message has become crucial in effectively promoting causes and projects as well as products. Community outreach and involvement has become a specialty area. The key component of success is the ability to effectively match the opinions and needs of a community with the campaign components, tactics or concepts of our clients. This matchmaking relies on knowledge of the community, its decision-makers and key attributes. Our reputation, research skills, knowledge and experience are critical factors in effectively connecting our clients’ needs with the realities of the marketplace