LiveCom Alliance is established in 2016 as a non profit foundation on the believe that the live communication industry deserves a pan-European approach and audience, and would benefit from an overarching dedicated yet independent institution. Today we are serving 9 national organizations and affecting over 750 leading agencies around Europe. LiveCom Alliance is the pan-European authority representing the live communication and event industry, operating independently to create a stronger, more sustainable and more interesting playing field. LiveCom Alliance believes that live encounters do build a stronger future in all societies and industries, especially in this digital day and age. LiveCom Alliance is not profit driven, therefore offering participating associations and associated agencies the most direct and independent gateway to all our industries most relevant (commercial) initiatives, events and awards all over Europe. LiveCom Alliance is led by founder and managing director Maarten Schram and a dedicated board.