Proof is an online platform where a community is incentivized to submit, research and vote on the truthfulness of content. We rely on the wisdom of the crowds to establish truth because we believe that people equipped with the Truth will improve the world. Not unlike so many great technologies that were created for the purposes of doing good and enabling change, the publishing technologies developed in the 1990s and honed ever since have been appropriated by people, groups, publishers and countries with the single purpose of altering the truth for purposes of generating clicks, destroying personalities, modifying elections, or lying for the sake of self-interest. Its with this belief that we have created PROOF.