The Advanced Warning and Response Network (AWARN), based on “Next Generation Television” technology (ATSC 3.0), will provide a powerful new tool for significantly improving the content, accessibly, pervasiveness, and reliability of America’s emergency alerting systems. AWARN is a next-generation, dual-use, public alert and warning system for a mobile, 21st Century America. Major television broadcasting and tech companies have come together in the AWARN Alliance to accelerate deployment of the system. See https://www.linkedin.com/in/johnmlawson/