Yrals is a Tech Media Startup with a history of creating innovation with apps, products and platforms. The team currently owns and runs 8 websites under the GIST Brand: MovieGist.in, HealthGist.in, FashionGist.in, StoryGist.com, FinanceGist.in, TravelGist.in, ArticleGist.com & SVTracker.com The Gist Platform is a CONTENT ENGINE that is built to: a) Source the most relevant trending content across the internet b) Rank stories for users based on their interests c) Summarize articles on the fly d) Provide relevant hooks to move from article to article e) Provide VIDEO formats of Articles - Patent Pending Technology HISTORY Founded in late 2008, Yrals was one of the first Social Media Agencies in India, back in the days of Orkut. By mid 2010, as social media started to mature, Facebook & Twitter became dominant, Yrals expanded to building social media destinations for brands. In early 2011, Yrals pivoted into a Social Media Apps Development firm, specializing in leveraging the inherent virality of social media through apps. The team (of now 30+ members) built over 200 Facebook Apps for clients across India, UK, Europe & USA, including multiple industry-firsts that set the template for future apps. By 2012, Yrals was now a full service digital agency, with over 50 members, providing end-to-end solutions for web & mobile technology. Yrals developed and launched Magii, an Enterprise Social Media Management Suite with over 300 clients using the platform. 2013 - 2014: Build Content Recommendation Engine and Co-Created Recommendly that lead us finally on to the path of NATIVE Content and GIST. During this period the team has mastered: 1. Natural Language Processing (NLP) 2. Machine Learning 3. Content Extraction, Ranking and Semantic Analysis 4. Named Entities 5. Text to Speech 6. Text Summarization 7. Image Processing 8 Audio Processing 9. Video Creation from Articles