Our mission at Kyte is to empower airlines with the next generation of retail tools, starting from The Kyte API. Airlines have struggled to modernise the way they present their products - flights and ancillaries - to consumers because of the complex systems they rely on today. The Kyte API is a retail and distribution platform built with modern technology. It connects to an airline's backend system and provides a lightweight and flexible interface for airlines to present all their products on different channels - whether it is their own website and mobile or third party travel sellers. The Kyte API empowers airlines to get their full product suite consistently and seamlessly out across various channels across its full lifecycle, enabling retail and distribution partners to sell all fares, all ancillary products, and to fully support customers pre and post-ticketing. Legacy systems have been holding the industry back in so many ways. Our future plans include building intelligent offer and merchandising tools that will help airlines present products in a more targeted and personalised way to consumers.