The Primary Focus is a boutique development company with its office based in Whitianga on the Coromandel Peninsula in New Zealand. We do new builds from the ground up or can help you re-develop your existing web solution in a variety of platforms and languages. We like to make our solutions stand out a bit from the competition and use new techniques and methods without sacrificing presentation or usability. All of our solutions are on a case by case basis. We don't really go in for templates or mass produced websites - everything we build is unique and special. We try to make our sites look sharp, be content rich, and user accessible. We are comfortable producing both small and large scale web solutions. All of our sites are optimised for search and come integrated with Google Analytics which help us and our clients both define and refine their SEO strategies.