We send Welcome Letters (Välkomstbrev) to people who move in to an area in a new municipality Welcome Letters is about getting new comers to the area to feel welcome and simplifying the new everyday decisions. The Welcome Letter makes it easy for business owners to reach a new clientele in a positive and appreciated manner. And the result is concrete - the customer comes directly to the company, the store, the gym, the hairdresser etc. The coupon that the customer brings is also a receipt that the welcome letter addressed a new customer and at the same time makes the entire effort measurable.