Founded in Hong Kong in 2010 by Mr. Muneo Nishida, Hyakunousha was born out of a desire to reverse a decline in Japan’s agricultural production and create the agriculture of the next hundred years. Since launching hana-musubi’s first store in Hong Kong in 2011, the company now has over 100 stores in Hong Kong, and a central food factory that houses its offices and Hyakunousha Academy (education centre) and employs over 600 people. Having successfully established the Japanese omusubi culture in Hong Kong, the company launched the OMUSUBI brand in 2022 to take the omusubi culture and authentic taste of Japan to the world. Dedicated to delivering high-quality products to its customers, Hyakunousha maintains stringent control over its production processes and agricultural practices.