Wholly H2O is a catalyst for sustainable, integrated water management in California. Our goal is to make water conservation and reuse the hip and sexy thing to do in California. Our purpose is to establish the efficaciousness of conservation and reuse to mitigate currently unsustainable demands on California water supplies and the corresponding environmental degradation of California’s riparian ecosystems, aka watersheds. The goal is to increase water supply and water quality security by using our water in the most appropriate manner possible given our real-time existing conditions and data, matching end use with the most appropriate water source. We focus our public education on art and beautiful design as strategies to bring these issues into the mainstream.