The Scandinavian/American fashion brand Jonano was founded in 2005 by international designer Bonnie Siefers. Jonano is an eco fashion house that developed the concept of ‘organic essentialism’ that underpins the collection; an advocate of slow fashion, Jonano believes that style and quality are essential to sustainable design. The company’s mission is to create cohesive collections that attract both those devoted to style and fashion, as well as the environmentally conscious consumers. The retro-classic line is marketed under the Jonano, Essence by Jonano and Core by Jonano brand names. Loyal followers associate the collections with luxurious eco fabrications, feminine styling and quality tailoring. Each season, the ready to wear collection tells a story that is reflected in the inspiration drawn from a travel destination and era. The way today’s women are mixing accessible with luxury items and incorporating vintage or reproductions into their wardrobes has made personal style more individualistic than ever. Jonano reinterprets classic styles in unexpected ways to create looks that will work for the modern urban woman of today. The comprehensive line of Core basics complements the seasonal offerings and Essence lounge and lingerie underpins the Collections.