I am a hybrid designer helping start-ups create holistic game plans for looking good. There are few things involved in building a start up that are perfect at start, however how your brand is experienced or how your product is perceived is actually a variable in which you have the potential to maximize your efforts from the get-go. Knowing your demographic and how to appeal to them require expressing something they actually care about (or think they care about, people aren't rational), and even with their attention, they will almost certainly drop you of if you fall short to their expectations. Yes, people are ruthless in comparing your newborn of a company to a billion dollar business, how could you compete, or can you? Yes, you absolutely can. Understanding that investing in your design is key. My passion lies in working with start ups to create clear images of who they are and what they do. Knowing where to allocate your creative efforts and in what order is key. I will work with you or your team to create the designs your company needs to get off the ground, or improve your current profile by solving design challenges that will help your business grow. www.diverseawareness.com