BuyLottoNow, http://www.buylottonow.com, is new cashless payment platform that allows c-stores to accept payment for draw games and scratch off tickets easily on a mobile phone with a seamless interface into existing POS terminals. Today, BuyLottoNow is bringing its proprietary decoupled debit mobile payment platform featuring no processing fees to c-store operators. In addition to no processing fees, BuyLottoNow makes lottery a potential winning loyalty program that can drive increased in-store foot traffic through merchant branded no cost email campaigns. Unlike cash, the platform knows who a retailer’s lottery players are, where and what they are buying and how much they are spending so the retailer can target such products as gas and merchandise offers to these customers. iVertical Payment Network d/b/a: BuyLottoNow (http://www.buylottonow.com) is a Fintech company with a proprietary cashless payment platform designed for the $91 billion state lottery industry utilizing the business methods of 9 issued U.S. Patents. Our platform is a seamless payment interface into a retailer’s existing POS Terminals. The company is a Gold Level Member with Conexxus, http://www.Conexxus.org, a non-profit member driven organization that helps set technology standards in the c-store and petroleum industries. iVertical Payment Network’s management team of electronic payment professionals has worked together for 16 years providing payment solutions to Convenience Stores and has implemented the best-in-class data security for mobile payments.