Mission Automotive is the Armed Forces engagement initiative for the UK automotive industry. Launched in 2019, it is delivered by Mission Motorsport, the Forces’ Motorsport Charity in partnership with the Royal Foundation of the Duke and Duchess of Cambridge and the Society of Motor Manufacturers and Traders (SMMT), with the support of the Ministry of Defence. Mission Automotive helps companies to access and retain ex-forces talent and delivers sustainable and relevant employment opportunities for service leavers, veterans and their spouses.