mobyyou is a new mobile service & payment platform from The Netherlands. Our mission is to make everyday life easier and that in a safe way. We start in public transport. Travelers on bus line 407/408 in Eindhoven can use the mobyyou app to check in and out automatically. But in general we eliminate the cash register from every situation, both off- and online, which means that you, for example, don't have to queue, create an account online, or, as in a bus, hold a card against a payment terminal anymore. What's more, as we believe convenience and safety are not mutually exclusive but should actually go hand in hand, you decide who you share your personal information with. So it's in your hands. That makes everyday life easier and in a safe way too. In Dutch we would simply say: "Geen gedoe met mobyyou." Which in English would be something like "No ado with mobyyou." :-)