Since its' foundation in 2004 innotaste (from „innovation“ and „taste“) has been the flavour distribution partner in Germany for the international Firmenich group. Within a few months further strategic principals have joined and innotaste has expanded its business activities to several European countries. The aim of these co-operations is to improve the service to our common food and beverage clients. To achieve this, experienced Firmenich employees from Sales & Marketing and distribution experts from German C.H. Erbslöh group have become a unity by founding innotaste GmbH. Since then innotaste has taken the responsibility for the food activities of the parent company C.H. Erbslöh which has already been operational with own subsidiaries in several European countries for many years. Since its foundation back in 1876, C.H. Erbslöh is a family-owned modern distribution company in 5th generation which successfully links international producers of high quality specialties with European clients. This creative merger clearly differentiates innotaste from its’ competitors. With the selective and market driven extension of the product portfolio innotaste has a clear focus on only a few suppliers rather than offering an entire product portfolio from A-Z. A computer-aided warehousing (4000 tons capacity, DIN ISO-9001:2015) and own regional application labs make innotaste a reliable and flexible partner on the European market for food and beverage ingredients. The keys to success are: Quality of products innotaste concentrates on high quality products that meet the market requirements Fast service innotaste, as a rule, delivers products on stock within one week Flexibiliy innotaste adapts product quantities and forecast planning to the clients’ needs Close to the client focus on “real” needs of the clients; innotaste in close collaboration with R&D, Purchasing, Marketing innotaste sees itself as a partner for innovative solutions. The tailor made service package is made