Our mission is "to connect college women to premium beauty brands they love and are eager to try through our ultimate college beauty experience." Simply put, we have a deep passion for multi-cultural college women, beauty, marketing, and mentorship. We understand that, as college women, there is an overwhelming number of beauty brands on the market and cutting through the fluff can be tough - especially on a college budget. Since 2013, we have been committed to serving our brand partners and the multi-cultural college community by exposing students to amazing beauty brands designed to cater to the unique needs of their hair and skin. We are a trusted resource for students nationwide, offering engaging events, tips, products and more while being the go-to for any beauty brand looking to speak to the multi-cultural collegiate audience. While we love all things beauty, we are much more than a brand promoting great shampoo and lipgloss! We are committed to making a positive impact in the lives of college women by helping them identify and embrace not just their outer, but more importantly their inner beauty. We are called and committed to pouring into the lives of college women through our events, internships, scholarships and post-graduate careers within our company.