Being an independent RIA means being held to a higher legal standard—It means we are required to act in our client’s best interest at all times when offering investment advice, it means acting as a fiduciary. In addition to offering investment advice, we are also proud to provide a range of insurance products including life insurance, annuities, long-term care insurance, and disability income insurance. Offering our clients these options allows us to provide more complete financial strategies. When selling insurance products, we act in a broker capacity, meaning we do not work for one insurance company. We provide our clients with multiple options from multiple carriers to find the policy that fits their situation the best. In 2017, Carl’s son, John Zeidler, joined the practice. John has a master’s degree in accounting and is a certified public accountant. John brings to the practice his knowledge of taxation and financial planning to expand the services we currently provide to our clients.