A National Hindi news channel – JK 24X7 News under the banner of JK Media Network. The network also runs a channel in the regional space, Gulistan News, which caters to the viewers of Jammu & Kashmir. The brand positioning for JK 24X7 News is inspired by the thought, “AAO BADLEN HUM”, spurring change and emboldening the voice of the changing India. Believing in principle, "You must be the change you want to see in the world", JK 24X7 news is making an effort to create a differentiation in the news genre by bringing about a change in itself by first moving away from the clutter To achieve this, JK 24X7 News has a mix of programs especially designed and produced to help make a positive impact in the lives of its viewers. JK 24X7 News is available on all major cable networks, and will shortly be available on all DTH platforms too. The network also has plans for expansion of their bouquet of channels in different genres in the near future.