Really an odd name for a company right? Let me tell you more about our name and that might help you to get to know us better. A few years ago we changed our name from Marketing Dynamics to Hot Potato Creative. At first I thought how or why would I change our name? People knew us by MDI for over 20 years. Well, I felt the term “marketing” falsely represented us. I thought that our old name was not true to who we are: a quirky, quick turnaround team that is quintessentially a design firm. We create ideas quickly and efficiently. We are not “Marketing Dynamics”, an old 1970’s sounding firm that connotes a more organizational feel verses a creative one. We are not a company that would generate ideas out of research. We are a company that applies a creative approach to the research. Our name change was the first step in truly understanding our identity. We are a design firm, not a marketing firm. We are a company that loves to generate ideas and then carry them out to fruition. We can stop in our tracks and change direction with an idea. We can generate an original idea. We can embellish a good idea handed off to us by a marketing team. We can take an idea and bring it to life by printing it or producing it with all the elements a campaign needs: TV spots, radio spots, billboards, email etc… We understand it helps to work fast and we have an understanding that ideas will go through a lot of hands to form a complete campaign. Like a potato in the game it moves from one set of hands to another.