The Jordan Inbound Tour Operators Association (JITOA) is a voluntary non-for profit tourism organization that works for the benefit of the inbound industry in Jordan with a goal of raising its standards and professionalism. Our members consist of Active members (Jordanian tour operators) and Associate members (corporate and individual industry stakeholders). JITOA members constitute 70% of the inbound tourism to Jordan. JITOA serves as the united industry voice, using advocacy and lobbying as a tool to reach officials in government and elsewhere to make a difference for our sector.