The Aha! Advantage is an international training and consulting firm. For the past 27 years, the Aha! Advantage and it's legacy firm, the Mills Group has been helping a mix of blue chip clients grow their sales and clinch big deals. Our Zero Resistance sales training platform shows firms how to sell more by eliminating skepticism and mistrust. Our Deal Navigator training and software shows companies how to successfully negotiate large, multi-party, complex deals. CEO Harry Mills has built the companies reputation by translating the latest research of psychologists, behavioural economist and neuroscientists who study persuasion into practical, cutting-edge insights and books. Harry is the author of 14 acclaimed books, which include The StreetSmart Negotiator, Artful persuasion and his latest title Zero Resistance: the science and secrets of selling more by eliminating skepticism and mistrust. Harry is the subject matter expert on persuasion for the Harvard Business Manage/Mentor program. The Aha! Advantages clients include: GE Money, IBM, Ericsson, Oracle, BMW, AMP Financial Planning, ANZ, And the Big 4 Accounting firms.