Kang aims to produce the best alpine ski poles in the world. We want skiers to care about their poles. Our soul is Swedish but inspired by cultures who for centuries have lived in snow filled environments, such as Eskimos and Sherpas. They have a respectful and loving relationship to mountains and snow, as do we. The name Kang is Tibetan and means "snow" or "mountain peak"; exactly the things that we and our kins love. Kang cares about the skier and that will always be our focus. Our products are developed to enhance the skiing experience. Our pole should always have that little extra that makes you care. Design you talk about, materials you care about and functions you dream about. At the same time Kang cares about snow and the Alpine environment we ski in. Because if we don't care there might not be any snow left for future generations. We strive to make the smallest environmental impact possible. We focus on limiting the amount of energy we use in production and we hope to someday have poles completely made out of natural materials. But we never do it on the expense of product quality simply because quality poles will last longer.