The Recycling Council of British Columbia is a multi-sectoral, non-profit organization promoting the principles of zero waste through information services, research and the exchange of ideas. Founded in 1974, RCBC is Canada’s longest-serving recycling council and has earned the reputation of being one of the most widely respected environmental organizations in the country. RCBC has played a major role in the establishment of the many ground-breaking product stewardship programs in the province, which are emulated around the world.