The Center for Strategy Research (CSR) is a full-service market research firm with expertise in a full array of qualitative and quantitative techniques. Our proprietary content analysis software and processes enable us to utilize open-ended approaches to market research (such as in-depth one-on-one telephone or in-person interviews, community and panel exchanges, or focus groups) and then to quantify the results. This produces the benefits of both qualitative approaches to research (rich, deep insight into the thoughts, feelings, motivations and decision-making strategies of individuals) and quantitative approaches to research (statistical treatment of the data, modeling, segmentation, generalizability, and tracking over time). This structured and rigorous approach is particularly effective with high value audiences such as high net worth individuals, C-level and senior executives, and physicians. Custom-designing our studies, we focus on strategic research issues across many industries, including financial services, insurance, business services, technology, communications, health care and biotech, and consumer products.