we aim to make the customer’s experience unique starting from professional and helpful customer service team , to choosing between a wide variety of protein products of high quality , competitive prices, tight packaging methods , and even the express delivery team . In Brotinni we decided to take advantage of the increasing growth of e-commerce inside Egypt and to use that to develop the traditional butchery experience and introduce the customer to a new era, which is the dark butcher with the e-commerce interface.