Career sites are crucial pieces of the hiring process to make hiring easy for enterprises and job searching easy for people. Unfortunately, many of today’s career sites are static pages that present static lists of open positions. Companies invest large amounts of money in advertising positions, but quickly lose those candidates to the competition because they couldn’t find relevant information. SmartRecruiters Attrax addresses that problem by giving customers the tools to delight candidates with personalized, dynamic experiences that improve application conversion rates by 50% or more, while at the same time meeting their hiring goals.