SmartyPig is at the crossroads of social and economic trends where individuals and families are not only wanting to share their goals and aspirations, but have a renewed awareness regarding their saving and spending patterns. Built on a robust, proprietary, patent-pending transaction engine, SmartyPig is the first and only online banking application that combines the intuitive functionality of Web 2.0 user applications with the viral nature of social networking communities such as Facebook, Twitter and Get Satisfaction. SmartyPig’s goal-based financial platform provides visibility for the timing and amounts of customer deposits, thereby enabling banks to manage funds in a more strategic manner. Moreover, typical SmartyPig customers share their goal target (like saving for a wedding; buying a high definition television; or saving for a trip to Italy) and the timing of this goal. This transparency allows SmartyPig to help customers receive optimal cash back benefits as they redeem their savings goals, and further serves as a powerful lead generation tool for cross-selling banking products. As credit markets continue to struggle, Generation Y will, due to necessity (credit will be challenging to obtain, if obtainable at all) and choice (recent financial undertows advise more caution across the board), turn more to pre-paid financial vehicles. And they will find them within their own comfort zone of social spaces. These relatively new cultural and financial realities currently allow SmartyPig to bring value to customers through an innovative saving platform that has gone viral. And in the next few months, SmartyPig will announce a completely new set of value-added smart spending programs. This will further deepen the relationship between SmartyPig and its customers. SmartyPig Smart Savers will become SmartyPig Smart Spenders.