Daniel Avakian is an Australian born and internationally renowned women's and men's designer. He holds a Masters in Fashion Design and Textiles at the esteemed Accademia Italiana Arte Della Moda in Florence, Italy and worked alongside international luxury ateliers. For the past 16 years Daniel has been at the creative helm of the DANIEL AVAKIAN brand perfecting his design aesthetic and market relevance. Throughout that time the brand has continually evolved with the global and cultural trend to service the needs of its clientele - their lifestyle choices, buying habits and style personality. Known for impeccable tailoring and a contemporary approach to design, Daniel’s designs are carefully curated to anchor the modern customer’s wardrobe. Offering both value and versatility every piece is designed for people with an eye for quality and detail. DANIEL AVAKIAN designs have regularly been stocked globally in Department stores and Independent Fashion boutiques. He has dressed many Australian and International Celebrities and Influencers such as Rita Ora, Charlie Sheen, Jennifer Hawkins, Sophie Monk, Mel B, Christie Whelan Browne, Tess Haubrich, and many more. Over the past four years, Daniel and the team have been working on a radically new concept, CUSTOM REAL TIME FASHION, which they predict as The Future of Fashion. Set to launch in late 2022, the new concept integrates the latest technologies coupled with a robust and scalable supply chain, enabling fast to market apparel, remote customer 3D body-scanning and photo realistic avatars, virtual retail and fashion NFT’s. This concept allows for a unique customer experience, and access to the highest quality custom products. The concept aims to offer a value for money shopping experience, based on real-time trends whilst being individually customisable, reducing the Brand’s carbon footprint and maintaining an environmentally and ethically sustainable business.