The Big Idea Factory is a strategic and tactical marketing consultancy focused on identifying and building growth opportunities for small to mid-sized consumer goods companies. Founded in 2007, our services include new concept ideation, brand positioning, name and logo development, product development, sourcing, marketing planning, sales support, license identification and negotiation, illustration and artwork sourcing and purchasing, as well as all aspects of the product delivery process, including product and packaging design, project planning and management, market research, manufacturing feasibility assessment, and import/testing/regulatory compliance guidance. To meet our clients’ needs, the Big Idea Factory staffs each assignment with highly specialized professionals from our network of affiliated independent consultants, and either functions as a retained “outside/inside” team, interfacing daily with company resources, or delivers specific phased projects on an outsourced basis. We have experience in branded, licensed and private label goods sold through all retail channels.