IPNY, formerly Interplanetary, is a brand positioning and messaging company that grows your business creatively and measurably. We work with marketing leaders in complex categories (notably financial services, healthcare and all types of nonprofits) to solve their brand-growth challenges and help drive bottom-line quantifiable results. We expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your executives and board. IPNY is about what smart messaging should be: persuasion leading to conversion and loyalty, regardless of the media channel.