The organization "New Agriculture New Generation" aims to create career and entrepreneurship opportunities for youth in the Agrifood sector in Greece. The organization was established under the initiative and with the founding support of the Stavros Niarchos Foundation (SNF), as part of its "Recharging The Youth" program. The initiative started as a program in 2018, led by Rutgers University (the State University of New Jersey), in collaboration with the Agricultural University of Athens and the American Farm School. In October 2020, the initiative evolved into an civil non-profit company based in Greece, expanding its activities and network of partners, while maintaining close cooperation with Rutgers University as a strategic and technical consultant.