Brainamics is a fast growing neurotech startup from the Technical University of Munich. The IP of Brainamics is a unique technology framework that enables the extraction of emotions directly from the human brain. To do that, Brainamics uses Electroencephalograms (EEG) and Machine Learning (ML) algorithms. The commercial starting point was the gaming industry, where game developers use the insights into the psychology and user experience of their gamers to optimise their gameplay. The vision of Brainamics however reaches way beyond that. With the existing emotion extraction technology, many more digital entertainment use cases can be exploited and thanks to the multimodal biometric data that is collected along the way, Brainamics will be able to develop further groundbreaking technologies in the space of neurotechnology.