At Optima Benefits & Payroll, we believe you deserve options. You deserve an independent insurance agent who has the client’s best interest in mind; one that recognizes that when it comes to the decisions that shape your future, you deserve to select the right paths based on the fullest range of programs and products available. Optima Benefits & Payroll will go the extra mile for you by researching all of the available products and plan options to make solid recommendations based on your objectives. This is how we define success. Failing to do our best for you, our valued clients, is not an option! Optima Benefits & Payroll was formed to satisfy the unique insurance, benefits planning, and payroll services needs of businesses and individuals. We recognize that each client requires a customized plan based upon their own needs and goals given our knowledge acquired over 50 years of combined experience among the founding partners. As a brokerage firm, Optima has the advantage of working directly with insurance carriers to provide you with the information you need to make informed decisions about your organization’s insurance needs. That’s why the Executive Management Team at Optima Benefits & Payroll has served large and small businesses throughout Upstate New York and the United States. With Optima, you can be sure we work for you – not the carrier. We’re independent brokers with one goal in mind – to aggressively search out the optimal plans to meet your needs.