We are a passionate team that generates value transforming Big Data into Smart Data for sports, especially in Basketball. NBN23 has a very advanced environment of products to collect, process and show the data in order to help generate new revenues as well as providing the right and precise information in real time to help teams win games. This includes the most advance system of real time tracking and a very advanced and sophisticated software solution for federations. In the world of sports, a huge amount of data is generated event after event. Generally, this data is not treated and analyzed in the smartest and most constructive way. Also in the nonprofessional organizations, there is a lack of resources that are able to digitalize, classify and analyze the data, whereas in the professional teams, the actual level of competitiveness is growing by the year, so every improvement makes a massive impact which is the difference between winning or losing. Our goal is to change how data is used in order to improve the sports experience.