Pescador Public Strategies, LLC, is a marketing and branding firm dedicated to working with progressive/democratic candidates and causes. The firm applies marketing and brand development principles to position candidates and activate voters. Our team has deep experience marketing to ethnic segments allowing us to address unmet needs, including creating insights driven messages and creating an emotional connection. Pescador’s approach includes three components – engage, educate and motivate. The three components are symbiotic. You cannot motivate someone without first engaging and educating them. Our DNA is based on our understanding and connection with Latinos across the U.S. Pescador was co-founded by marketing and political professionals Laura Hernandez and Ernest Bromley, who are working to change who turns out to vote leveraging their keen understanding of diverse audiences in the U.S. and is headquartered in San Antonio,Texas.