AmeriFirst specializes in home improvement loan origination and consumer loan servicing for the home improvement construction industry. Originally formed as the consumer finance arm of the Pacesetter Corporation in 1979, AmeriFirst has accumulated over three decades of experience building competitive consumer finance programs in the home improvement industry. While AmeriFirst continues to evolve and change, our commitment to home improvement professionals remains unchanged. Given our extensive experience in consumer receivables, AmeriFirst has developed strategies to allow for flexible and creative solutions to reduce loan delinquency and maximize the cash flow of consumer loan assets.