VISION To provide every person access to high quality, free range and sustainably grown food direct from the primary producer. To promote provenance and interaction between farmer and family. DESCRIPTION The Secret Farmer is an online 'farmers and makers' market designed to reduce food miles from the 'farm gate' and encourage support for local producers by the consumer. Unlike other companies we promote the producer not the middle man. We encourage social networking between our customers and producers because we think the consumer wants to know exactly where their food comes from. The Secret Farmer provides marketing and operational skills to small local farmers and producers, enabling then to sell more products and for consumers to experience greater diversity in foods and products and ultimately to grow their knowledge of what they eat.