Sparrows Capital is a private investment firm servicing professional clients, including ultra-high net worth individuals and trusts, charities, endowments and other institutional investors. Strategic, evidence-based investing is the real-world manifestation of Modern Portfolio Theory, an investment approach envisioned by Nobel Economic Prize winners. We use ETFs and Index Funds to build globally diversified portfolios to efficiently harvest selective beta. This enables us to design bespoke risk / return profiles for each of our clients, while keeping total costs low. Our offering is based on the following key principals: - Evidence-based process, backed by academic research - Bespoke risk-based Strategic Asset Allocation - Multi-layer diversification: asset class, geography, company - Selective exposure to persistently rewarded risk factors - Transparency: risks, exposures, performance, fees - Cost effectiveness: advice, management, transaction and custody