Homestead Media helps companies get better results from recruiting by creating Recruitment Marketing strategy and messaging that engages job candidates and communicates your credibility as a good employer. We work with small businesses that want to stand out from all the other companies that are saying “We’re hiring.” Differentiation comes from having a different message – a message that speaks directly to the value that employees receive and that job candidates are seeking in addition to salary and benefits. The way to uncover that message is with employee experience stories. We utilize a storytelling approach to recruitment marketing because it’s the most effective way to connect with people so that you can attract attention and nurture relationships, leading to good-fit hires. What is Recruitment Marketing? Recruitment marketing is the use of marketing tactics to achieve recruiting goals. Is Recruitment Marketing the same as Employer Branding? Yes and no. Employer branding is your reputation as an employer and the value you bring to your employees. Recruitment Marketing encompasses the strategy and tools you use to communicate your employer brand. Is Recruitment Marketing just for big companies? Not at all! Every company that needs to hire workers should be utilizing Recruitment Marketing but the strategy will look different depending on the size and needs of each company. Do you need sophisticated tools for Recruitment Marketing? No. If you have a website, a blog and social media channels you have what you need to get started. How do you get started with Recruitment Marketing? Employee experience storytelling is the one tactic that you can use that will have an immediate impact on what you’re doing with recruiting Contact me to schedule a time to talk and get your questions answered. [email protected]