Talking Medicines uniquely provide patient confidence by medicine. We capture, curate and structure the unstructured insights on what people are saying and doing when they take their medicines in the community - the who, how and why. Patient insights are captured through proprietary tech tools driven by AI. Data is structured to the Talking Medicines database of curated medicines which aligns to approved global medicines. The data insights are aggregated into patterns of behaviour and available by subscription to marketing leads in global pharmaceutical companies to spot opportunities or identify barriers by medicine, putting the patient voice into decision making.