iStart is a tech publisher that specialises in creating and publishing news and views on the use of business software in the A/NZ region. Through digital and social channels, iStart engages with over 45,000 business and IT decision makers every week. Editorial focus is on the business objectives behind technology decisions, and how the use of technology has translated into productivity improvements and return on investment. Readers are informed, educated and motivated through inspiring interviews, insightful features, real life case studies and in-depth white papers and research and analysis on how technology solutions are being applied in industry. Refer to our websites in Australia (https://istart.com.au/) and NZ (https://istart.co.nz/) and keep in touch by subscribing to our weekly newsletters. iStart also provides specialist demand generation and content marketing agency services to help IT brands build awareness and win new clients. Software Shortlist (http://www.softwareshortlist.com) is also a member of the iStart group. It specialises in connecting buyers researching new software solutions with suitably qualified vendors.