The Science-to-Business Marketing Research Centre is an integral part of the Münster School of Business at Münster University of Applied Sciences in Germany. Acting globally, the S2BMRC is dedicated to developing research competencies, capabilities and results based on science, and to successfully apply them in a business context. The centre relentlessly researches and creates new knowledge, models and tools, and is highly experienced in project-delivery for all stakeholders of the research and innovation ecosystem: Governments, HEIs, Business and University-Business Cooperation Intermediaries, such as Technology Transfer Offices, Incubators and Science Parks. Since its inception in 2002, the centre has substantially further developed the methodologies of Science-to-Business Marketing and University-Business Cooperation, whilst also making contributions to related fields such as Entrepreneurial Universities, Technology Transfer, Research Commercialisation and Innovation and Business Development in Higher Education Institutions.