FILA was established by the FILA brothers in Biella, Italy in 1911. The FILA brothers business started with textile & knitwear. In its diversified development in 1970s, FILA expanded its sportswear business and formed different classical lines such as tennis, golf, gym, skiing, mountain-climbing, basketball, and gradually developed into a model for sports fashion brand. Nowadays, FILA advocates the brand concept of being positive, striving, and never give up, and well known for its elegant and vibrant design, good quality, and fine craftsmanship. Particularly its vertical stripe element is regarded as its brand soul. FILA products are distributed in more than 30 countries such as America, Canada, Italy, UK, Germany, France, China, Japan, Korea, Brazil, Russia and others.