Winning new accounts in complex sales situations requires a data-driven targeted approach. As buyers turn to the web for more and more information, sales needs to guide prospects to the content that will help them make informed decisions Our cloud-based platform is built with the sales rep in mind. • ProspectReach, an application that essentially provides marketing automation to sales teams, is a robust suite of capabilities for managing content including the methods used to add content, target specific sales groups or teams, and tag content for search and retrieval. • SmartHub- Using prospect attributes and demonstrated actions, the SmartHub selects and presents content that is more likely to resonate with the prospect’s buying agendas. • The Smart Landing Page also utilizes dynamic presentment similar to a SmartHub and is a scaled-down, unique and more personal communication between a sales rep and a prospect. Set it up once and it continually refreshes with new content specifically for each individual prospect.