Today marketing is outsourcing Marketing is no longer a one-man job — it’s become too complex. Successful marketing requires a team with a wide range of expertise — from content to design, analytics, social media, search engine optimization, mobile, email campaigns and sales. So, stop looking for that all-around marketer — they don’t exist. We are Caldera Group. A team of strategic and executive marketing specialists. What are we good at? B2B marketing. With our inexhaustible enthusiasm, we work for ambitious organizations that want to excel — just like us.