CALI Strong® is an iconic DTC sports brand that makes innovative equipment, footwear, apparel & accessories. CS has exclusive distribution in 10 Navy base locations, the brand flagship store and the website Cali-Strong.com. The world’s most fun brand flagship store boasts exclusive products, top tier gift-with-purchase including free $15 socks with every item and free $70 shoes with every skateboard, a "retailtainment" genre with games to win prizes, live in-store concerts and a podcast show featuring business & branding located on the magical San Diego waterfront! CS is the only brand to offer "retailtainment" games including bball, football, cornhole and golf where customers compete daily to win prizes up to a free $250 longboard. CS creates innovative one-of-a-kind products in every category with beautiful design and highest quality fabrics and materials.  The brand has a proprietary glow-in-the-dark technology for apparel featuring the world's brightest glow ink including blue, orange, pink and purple.  CS was the first-to-market an interchangeable patch hat collection with 50 different hats and 100 patches. CS’s head-to-toe design concept including a skateboard, hat, tee & sock. The brand was the first to market detailed full-color printed griptape for our longboard, cruiser and trickboard collections. The grip incorporates state-of-the-art original designs and an exclusive all-category license with The Grateful Dead and Mike DuBois, their official artist. CS enjoys collaboration partnerships and fundraising every year with NBA HOFer Bill Walton, NFL HOFer Andre Reed, NFL HOFer Marcus Allen, NFL star Reggie Bush, Disney actor Ryan Ochoa, Moviestar Jaime Foxx, PGA player Charley Hoffman, bball star Mikey Williams, Ribeiro Jujitsu, Epic Fighting, Celebrity Sweat and more.  CS also works closely and has giveback programs with NFL stars Jeff Garcia, Marcus Williams, Cory Littleton and NBA star Norman Powell on their youth sport camps.