Today’s most successful office furniture dealers are winning projects and improving their margins by educating their staff company-wide. Sales and design teams are being introduced to offering clients alternative solutions and the WPF approach has been proven to provide tremendous success in this endeavor. With a 50-year history of supplier-to-dealer-to-consumer experience, we continuously investigate venues of providing winning strategies to our membership. Aligned and non-aligned, our dealer members benefit from our educational programs, online training, buying power, networking and sharing of best practices from the best that grow from the planning, coordination and presentation by a dedicated staff of professionals. WPF’s mission is to provide members with the tools and knowledge that allows them to grow their top line sales while, in tandem, improving bottom line profits. In addition, a strong buying network coupled with a commitment to focus on improving dealer processes, strengthening skill sets and overcome day-to-day challenges along the way makes WPF the must-have partner for your business. WPF is not a good fit for everyone. We don’t intend to be, but if you are interested in improving your sales and profits, strengthening the abilities of your people and the added benefit of rebate income, then membership in WPF may be perfectly suited for you.