Brown & Roots is a trademark and company from Gerard M.M. de Bruijn. Gerard founded this company in 2012 to guide, educate and coach Executive Management and Professionals in Sales & Operations Planning (S&OP), Integrated Business Planning (IBP), Product-, Demand - and Supply Chain Management. He is leveraging a wealth of experience and knowledge gained over 20 years dedication in educating, designing, implementing and managing S&OP and IBP in 6 Fortune-500 and Family-owned business over the world (FMCG, Fashion Retail, and Chemicals) using the Oliver Wight methodology. Gerard's mission is to help Board level to control the future in an entertaining way by using IBP.